Rowland Ramble -

So im wandering around a local grocery store and exploring. Trust me, its different when you don’t speak the local language. There is something to be said for businesses that use specific colors and design. As a consumer we don’t realize just how programmed we are until the words and letters don’t have any meaning to us. I could recognize a bag of Cheeto’s because of the colors and of course “Chester the cheetah”. Chilli’s restaurant sign is written in both English and Arabic so I was sure it was a Chilli’s and let’s not forget McDonald’s…The Golden Arches…This is a common occurrence all over. This brings me to a new discovery on my grocery store adventure…Tang, yeah we’ve all seen the brightly colored orange container and are familiar with the basic design of the logoized writing. But imagine for a second…you’re walking along, you see something that looks like a Tang product but is the wrong color, yet has a bright color in the same color schema and has the right font but isn’t orange or orange flavored. I found about six different flavors of the stuff. Of course I didn’t even acknowledge the Orange as you can get it by the bucket in the states. But I found Mango, Pineapple, and Apple so I bought a couple different ones to try. This discovery led me do some digging around the net… I found we are being short changed by our very own Kraft company on flavors and while some sound nasty to me, I included a link listing more than just simple American orange.

http://tangtoday.com/list-of-tang-flavours/